Google My Business (GMB) is one of the components of local SEO. Local SEO services are designed to increase the online visibility and engagement of an organization within a locality. GMB is a platform that has shown great potential for local digital marketing. Businesses should not ignore GMB because of the numerous benefits achievable from its application.

Businesses should not ignore GMB. If they do so, it is at great risk because of the following reasons.

GMB listings are an effective way of communicating with a wide audience. Listings show up when one searches for information about a business or a particular type of business. Thus, ignoring GMB means losing opportunities to communicate with a wider audience.

Ignoring GMB is a bad idea because it deprives clients and potential clients of critical information about a business. Such information ranges from opening hours to current locations. Clients and prospective clients are typically impressed by finding comprehensive information about an organization with ease.

When business do not take GMB seriously, returns on digital marketing activities are affected negatively. This is why SEO experts pay particular attention to GMB. The perceived credibility of any business that ignores SEO is reduced. People rely on the online image of organizations when assessing credibility.

A business with a functional and updated GMB profile will be perceived as credible and vice versa. GMB is a platform created to help organizations maximize the popularity of Google to improve visibility, attract prospects and convert leads. When the platform is ignored, the success of marketing activities will be limited.